About
A small agency built for the
industrial Mittelstand.
Story
B3 was founded in Basel by senior B2B practitioners who had spent their careers watching industrial SMEs underinvest in communication — and overpay for the wrong kind.
We exist to fix that. We work with a small number of clients per year, all in industrial sectors, across the tri-national region that surrounds the Rhine: Alsace, Northwest Switzerland, and Baden-Württemberg.
Our work spans positioning, brand, content and demand generation — always grounded in the technical reality of what our clients actually make.
Principles
How we work.
Independent
No holding group, no upsell pressure. We say no when a project is not right for us.
Industrial only
We work exclusively with engineering-led companies. The depth shows.
Senior team
Every account is run by people who have done the work for 10+ years.
Tri-national
FR, DE and EN are native languages on the team — not afterthoughts.