B3 — Est. Basel · Independent agency
B2B communication
for industrial SMEs
across the Basel area.
Strategy, content and demand generation for engineering-led companies operating between France, Switzerland and Germany.
Start a projectWhat we do
A focused practice for technical companies that need to be understood — not just seen.
Positioning & messaging
Sharpen what you sell, to whom, and why it matters.
Brand & website
Identity systems and websites built for technical buyers.
Content & SEO
Editorial programs that earn attention from procurement.
Demand generation
LinkedIn, email and ABM that fill the pipeline.
Selected clients
Manifesto
Industrial B2B is not boring. It is precise, technical, high-stakes — and it deserves communication that matches. We work with one kind of client and we are good at one kind of work.
Journal
Field notes
Positioning industrial SMEs in a crowded B2B market
Most industrial SMEs sell what they make. The ones that grow sell what they mean. A short field guide to sharper positioning.
LinkedIn for industrial buyers: less noise, more pipeline
B2B social does not mean dance videos. A practical playbook for engineering-led companies that want to be found by serious buyers.
Trilingual content in the Basel area: FR, DE, EN done right
Translating your website is not a localization strategy. How to think about language when your buyers sit on three sides of a border.
Next step
Tell us about
your project.
A 30-minute call to understand your business and see if we are the right partner. No deck, no pitch.
Book an introduction